Customer Avatar



     Description: My customer is 31 years old and works as a civil engineer. His salary is slightly above the national average, and his lifestyle reflects this with the minor standard of living improvements he can afford. He drives a metallic grey 2020 Toyota Corolla hybrid to save on gas money, and he has an expensive coffee maker so he can enjoy more complicated drinks without buying from a store every day. He enjoys attending music festivals and sporting events, as well as going to trendy local bars where he can drink beer that is better quality than the stuff he had in college. He enjoys fantasy literature, like Lord of The Rings and the Inheritance Cycle, as well as popular fantasy shows like Game of Thrones and The Witcher. He is single and focused on his career right now, and does not have any children or pets.

Image result for toyota corolla 2020 hybrid


Comparison: I have a couple of things in common with my customer avatar, primarily in our shared enjoyment of fantasy novels and shows. As a college student, I too am career focused right now, specifically on my finance coursework, and do not have dependents like pets as a result. I don't enjoy the more trendy stuff that my avatar takes part in, like going to music festivals or hipster bars, partially due to a lack of interests as well as a lack of financial means as a college student. I do, however, go to sporting events via UF games, and I enjoy stylized coffee, though I buy mine from a shop. I don't think the similarities I have with my customer are coincidental, as I partially modeled my avatar after what I think I would look like as an older person with more money, but also what I think most post-college individuals' habits look like. I think the primary focus of this avatar is that they are young and have plenty of time to plan their financial life for success, with the disposable income to make it happen.

Comments

  1. SkylarMarch 21, 2020 at 6:32 PM

    Philip,
    You did a really nice job elaborating what your customer would be like. I appreciate how you went into such detail. It's really cool that you can relate to your avatar, I found the same with me. In your conclusion, you briefly described the most important points discussed in your blog post which helped to tie everything in. Great job!

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